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The insurance industry and the internet

August 6th, 2008

Even though the internet is only a few years old, it has revolutionized the traditional insurance industry which relied heavily on high levels of staff and an agent network to sell and service policies. Everything depended on paper streams passing through many different hands to achieve results. The new technology has allowed many of those [...]

Marketing in the insurance industry

August 6th, 2008

Over the last ten years, advertizing spending rose significantly but the spend slowly shifted from the traditional print and broadcast media, to niche marketing and the internet. This general growth was fueled by competition for market share and, because the insurance industry was highly profitable, more money could be diverted to the marketing budget. Today, [...]

Auto insurance market in trouble?

August 6th, 2008

Looking around, we have the credit crunch and rising commodity prices coming together and undermining consumer confidence. This is particularly affecting the health of the auto insurance market which depends on a number of factors, i.e. the number and type of vehicles on the road and the extent of the cover sold. The shuttering of [...]

Even More Tips on Buying Auto Insurance

These are economic hard times. Gas looks as though it’s going to cost more than $4 a gallon for the next year, the cost of food and other basics has been shooting up, and the job market is shrinking. But you can’t do without your car. You live in the suburbs and have to commute. [...]

How Much Cover is Enough Cover?

There’s never a “right” answer to questions like this. It always depends on your individual circumstances. But there are a number of guidelines to bear in mind. If you have a mortgage, the lender will usually give you a minimum figure. In most cases, this will be the purchase price you paid or the current [...]

What does a good health plan cost?

Let’s be clear what you’re looking for. You want a health insurance plan with the most flexibility, the widest coverage possible and the most benefits for the lowest premium. OK, so this is everyone’s dream, but you can go a long way to making it real if you approach it in the right way. For [...]

What Are the Main Types of Life Insurance?

Before you start off on your quest to buy a life insurance policy, you need a short introduction to the main types. The first (and most affordable) is called term life insurance. You pick a period of time between one and thirty years. You decide the amount. The company sets the premium and you pay [...]